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About Noor Eight

Noor Eight is a leading global lifestyle, fashion, & leisure brand that was established by Norshang Cultural Gifts Co., Ltd., a Japanese Company. Our brand’s consumer centric philosophy is focused on enhancing quality of life by empowering our consumers with trendy functional aesthetic products designed to exude beauty and comfort. The Noor Eight brand has expanded into the Middle Eastern, European, and North American Markets through self-managed and franchise stores located around the world. Our passionate & dedicated management, design, & support team coupled with our valued franchisees have fueled our constant growth & expansion. Our belief in our team and our franchise partners has represented the foundations on which our foot print and customer base continue to multiply throughout the years. With a passionate focus on innovation, product research, & eco-friendly approaches, Noor Eight’s design team at the company headquarters have

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developed proprietary, environmentally friendly, and sustainable products that enhance function, durability, & texture while reducing cost & eliminating waste. The market response from our innovative approach has been overwhelming and has helped us since inception to grow and transform into a global lifestyle brand with a complete line of innovative and desired eco-friendly products. As our footprint and growth expanded in the lifestyle industry, we set on to partner with innovative like-minded complimentary brands that are looking to create a positive impact on people and nature as well as bring out the beauty and aesthetics in our customer’s lives. In keeping with our new strategy, we partnered with Hili, a local Iraqi brand invented by a young Iraqi entrepreneur focused on empowering local artists and artisans to spread the authentic products of Iraq. We believe that such partnerships will help us spread our message faster and improve the standing of our global brand.

Hili’s Mission

Empowerment

Empowerment

We provide the opportunity for local women in our society to practice their expertise & skills to create designs passed down from generations with a modern trendy twist.

Empowerment

Awareness

We strive to aware people both locally and internationally of the beauty and significance of Iraq’s culture and heritage. We also try to reinforce social awareness and responsibility.

Empowerment

Local Industry

We pride ourselves in using locally produced material & sourcing local talents to produce unique designs. We believe in the importance of supporting local products.

Key Insights

300

Monthly New Product Arrivals

21

Employees at HQ

8

Fashion Categories Covered

7

Number of Franchisees

250

Sqm Modern Storage Warehouses

75,000 USD

Average Monthly Sales Turn Over

4

Own Stores Managed

What We Stand For

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way

Our way has always been advocating for a better-quality of life in adherence to our brand spirit "A deep respect for our customers & an unwavering commitment for providing consumers with genuine high-quality and cost-effective products”
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Our way has always been advocating for a better-quality of life in adherence to our brand spirit "A deep respect for our customers & an unwavering commitment for providing consumers with genuine high-quality and cost-effective products”
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be

Our way has always been advocating for a better-quality of life in adherence to our brand spirit "A deep respect for our customers & an unwavering commitment for providing consumers with genuine high-quality and cost-effective products”
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friends

Our way has always been advocating for a better-quality of life in adherence to our brand spirit "A deep respect for our customers & an unwavering commitment for providing consumers with genuine high-quality and cost-effective products”

What We Retail

Retail

Our Product Advantages

As a lifestyle fashion brand, we continue to provide modern, exquisite, and simple design styles for all our products and offerings focusing on both functionality and aesthetics in our product designs while continually improving our eco-friendly, high quality, low overhead manufacturing practices. We continually aspire to influence and improve the everyday lives of our clients with products that assert and accentuate the following advantages:

Quality

High Quality Products

Co-operating with international brand designers and continually improving production processes in-line with international export standards to produce outstanding product superiority.

Quality

High Variety

Over 300 new products and designs issued monthly, leading to continual sales & appealing to customers frequently evolving needs, desires, and tastes.

Quality

High Competitive Advantage

Products that compete with the best lifestyle brands worldwide on all fronts, quality, price, and aesthetics

Our Product Advantages

Our Product Advantages

Product

Bags & Clutches

Discover our wide range of elegant & fashionable hand bags and evening clutches that turn heads and boost owner confidence.

Product

Beauty Products

Pamper yourself with our extensive collection of superior beauty products and unleash your inner beauty and glow.

Product

Seasonal Items

Access endless seasonal products and bundles that cater for your needs throughout every occasion, holiday, & celebration.

Product

Personal Care

Enjoy premium, safe, and eco-friendly personal care lines that satisfy all your needs, desires, and preferences.

Product

Gifts & Gadgets

Surprise your loved ones with a selection of high-quality gifts, gadgets, & items that will leave a lasting impression and imprint memories of joy.

Product

Mobile Accessories

Treat yourself to unique mobile accessories that will provide the protection your mobile device deserves while ensuring you stand out from the crowd.

Product

Home Décor

Design your home and personal space to your liking with our vast array of home décor items made to add life and long-lasting beauty to your dwellings.

Product

Jewelry &Accessories

Indulge yourself with trendy pieces from our affordable accessories collection that leaves you feeling delightful and satisfied while staying within budget.

Product

Toys

Access endless seasonal products and pre-assorted bundles that cater for your needs throughout every occasion, holiday, festivity, & celebration.

What We Offer Franchisees

Dedicated access to:

- Robust shipping, fulfilment, & transportation services that take the hassle out of product acquisition.

- The latest retail management supporting technologies through a unique franchisee single window ordering & inventory management software.

- A centralized operations center that provides comprehensive and timely services and support.

- An ever-growing number of designs, products, and models that are both high quality and extremely competitive and affordable giving our Franchisees a solid competitive advantage..

- No middle man framework, directly from our global lifestyle fashion brand manufacturing premises to your doors.

- Over 20 years of experience in understanding the retail needs and trends of foreign markets

- An online e-Commerce platform that can be setup in minutes to serve our new Franchisees with the backing and support of our marketing team

The Advantages of Our Franchisees

With our decades of retail knowledge, vast array of product offerings, unique lifestyle brand positioning, and network of logistical support and warehouses, we are distinctively positioned to provide incredible advantages and support to our franchisees.

Unique Advantages Unmatched in the Market

- Non-operating Franchisees can apply for safe exit without any termination clauses that pose financial or operational impediment

- Our partners have free exchange rights during the ordering cycle removing the concerns over slow moving items.

- Just in time product replenishment using the latest inventory management technologies and solutions that our partners have access to avoiding stagnation of goods

Branding Insights

Noor Eight Brand

Hili Brand

A vision and purpose behind the branding

The first circle represents circling back to the essence of what products should be of high-quality, organic, and affordable

Paying homage to the culture and heritage of Iraq through a line of modern high-end products.

The green in our logo symbolizes our commitment to sustainable, eco-friendly, and environmentally aware production and products

The lines represent our commitment to society and for being a positive force of giving back and strengthening the bonds with our community.

The second circle behind the main circle represents our ceaseless respect to our clients through the innovation and development of high-quality cost-effective products they love

The colors celebrate the joy of gifting, the beauty of memories entrenched in souvenirs, the soft feeling of walking on handmade carpets, and the thrill of enjoying authentic food.

Our Vision for the Future

With our eyes set on the future of Nour Eight as a global lifestyle fashion brand, we are passionately pursuing the below with the support of our affiliates, partners, & franchisees.

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Expansion of Our Foot Print

Expansion and growth remain a corner stone of our future’s vision. We plan to expand our reach to different markets and geographies through intensifying our...

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Empowering Our Franchisees

We will continue to work hard on providing our Franchisees with more powerful and empowering tools and capabilities. Our plan is to improve our franchisee onboarding process, expand our...

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Extension of Product Lines

We aim to expand our product lines both vertically and horizontally, entering new product categories in the fashion industry as well as enhancing and augmenting our current product line offerings. As a leading lifestyle fashion brand, we must remain...

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Digital Transformation & e-Commerce

In today’s world, no business will survive without investing in technology, digital transformation, and digital processes. That is why Nour Eight will always have a standing directive to continually devote effort, time, and money in strengthening our...

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